Miami 1984

The Miami 1984 Summer Olympics is a hypothetical branding project that reimagines what the Olympic Games might have looked like had they taken place in Miami, Florida during the vibrant, fast-paced era of the 1980s. This concept-driven project explores the intersection of global athleticism and the cultural energy of 1980s Miami—infused with tropical color palettes, bold geometric design, and the energetic attitude of the city. The goal of this project was to create a cohesive visual identity system that honors both the Olympic spirit and Miami’s unique regional flair. The project includes logo development, signage systems, digital applications, and branded materials that together form a nostalgic yet inviting campaign.